The
Interview
The interview aimed to understand Sophie’s unique experience as a new mother and the challenges she faces in balancing motherhood, personal well-being, and social connections. Through an open and conversational approach, we gained insights into her daily routines, struggles, and aspirations. The information collected was further supported by contextual research on parenting and well-being. The interview was conducted in person, allowing for open discussion and natural interaction. This approach enabled us to capture genuine insights into Sophie’s lifestyle and challenges. Privacy and consent were prioritised throughout the process, with all personal information handled responsibly and securely. The full transcript of the interview can be found below.
Open Ai image engine was used for this image.
Context of the Interview
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Introduction
This interview was conducted as an exploratory study, allowing us to gain initial insights from the case owner's perspective. Our goal was to understand the background, needs, pain points, and daily routines of the case owner.
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Interview Details
The interview was taken on February 13th at 15:00 at the participant's house. The meeting was conducted by three interviewers. After obtaining consent, the participant signed the consent form. The information of interview was established using both audio recording and note-taking. We wanted to begin with an ice-breaking activity where two interviewers and the participant wrote down key personal information on name tags at the same time and one interviewer took notes. This was not possible because we decided to start the interview outside and go for a walk. This made it a nice and less formal environment to have a conversation. It helped establish trust and create a comfortable environment for sharing. When returning to her house the conversion kept going and beyond traditional chatting, we incorporated a Lego-based activity to visually explore Steffie’s experiences and priorities for specific activities. The participant using different colored Lego blocks to indicate:
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Blue - How much energy does it take?
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Yellow - How happy do you get from it?
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Red - How much time does it take?
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White - How much time do you like to spend on it?
Visual Note representation showcasing Sophie's daily routine.
After the interview
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We identified the following key topics and asked the case owner to prioritize them.
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Improving overnight sleep
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Longer naps for Liam during the day, giving yourself more time (possibly by making him more active)
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Spending more time with your family/husband
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Find other moms to do activities with
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Age-appropriate play
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Mental load of motherhood
Next, we will focus on improving the sleep quality of mothers with infants by exploring age-appropriate play to support both the infant’s development and the mother's happiness.
