In this design project, our group was tasked with creating a product for Sophie, a new mother, to alleviate challenges and enhance her daily experiences. We achieved this through in-person interviews, co-design sessions, and iterative design processes. The final goal was to develop a product that positively impacts Sophie’s life and supports her journey through motherhood.
OUR
project
Sophie is a new mother to four-month-old Liam, balancing motherhood, Pilates, and salsa dancing after living in Brazil. Now in the Netherlands, she’s focused on building a local parent community while maintaining her personal well-being.
Meet Sophie and Liam
New Mother
Community-Oriented
Active
Sophie is experiencing the joys and challenges of raising her first child, constantly learning and adapting to Liam’s needs.
Sophie values social connections and wants to build a supportive local parent network where she can share experiences and create lasting friendships.
Sophie has always led an active lifestyle, teaching Pilates and dancing salsa. She strives to maintain her physical well-being even while balancing motherhood.
Note: Sophie & Liam are anonymous names chosen to represent the case owner and their child. The identity remains private.
Open Ai image engine was used for the picture.